Show Report On The 35th CeramBath & Online CeramBath 2020 (Phase 3)

Time:2020.11.04 Views:

Themed with New Waves, the 35th CeramBath integrates OTO platform that simultaneously held with Online CeramBath (Phase 3), creating a new exhibition model and bring exhibitors and buyers four-dimensional experience of Digital Wave, Trend Wave, Original Wave and Channel Wave.



· 800+ Global Exhibitors

Of building ceramics wall & floor tiles, slabs, stones, ceramic machinery & raw materials, mosaics, sanitaryware, baths, taps & fittings, home furinishings


· 59,147 Professional Buyers

From over 290+ cities of 38 provinces, municipalities, autonomous regions and Hongkong, Macao and Taiwan regions


· 20,000 Exhibits

 Display on the fair


· 1,080,000 PV

 Of Online CeramBath


· 15+ Liveshow Activities, 480,000 Visits of Live Studio

120,000 in CeramBath Liveshow Festival, 360,000 in other fair avtivities’ liveshows


· 100+ Media

Report the 35th CeramBath from home and abroad


A.Basic Info

Full Name

The 35th Foshan International Ceramic& Bathroom Fair

Short Name

The 35th CeramBath




Oct. 18-21, 2020  

Together with Online CeramBath (Phase 3): Oct. 10-25


China Ceramics City (CCC VENUE)

China Ceramics Industry Headquarters (CCIH VENUE)

Foshan International Conference & Exhibition Center (HUAXIA VENUE)


People's Government of Foshan City


China Building Ceramics & Sanitaryware Association 

China Ceramics Industrial Association


China Building Materials Circulation Association

Foshan Bureau of Commerce

CCPIT Foshan


Foshan China Ceramics City Group Co., Ltd.

B. Exhibitors Overview

800+ Exhibitors of The 35th CeramBath & 88 Exhibitors of Online CeramBath (Phase 3)

Domestic exhibitors are mostly from Foshan, Guangzhou, Yunfu, Jiangmen, Zhongshan, Shenzhen, Chaozhou, Dongguan and Zhaoqing in Guangdong Province and other 10 provinces or autonomous regions included Fujian, Shandong, Shanghai, Zhejiang ,Hebei, Hunan, Jiangsu, Guangxi and Tibet. Seen from number and region, majority of them are from the production and consumption areas of ceramics and sanitaryware.



 Map of Domestic Exhibitors

Representative Exhibitors

Marco Polo, Nabel Ceramic Tile, Kito, Romario Ceramics, Dongpeng Art+, Elizabeth, Keysapce, Goje Sintered Stone, Q&D Tile, Roberto Cavalli Home Luxury Tiles, Florina, Viewgres, Tomely, SSWW, etc.

At the same time, the number of enterprises in home furnishing, ceramic accessories, Internet platforms and specialty boutique sections has gradually increased, laying a solid foundation for more abundant products of CeramBath.

C.Exhibits Overview

Themed with“New Waves”, the 35th CeramBath set up 6 exhibition areas, including Slab Area, Original Products Area, International Brands Area, Featured Products Area, Auxiliary Materials Area and PDA Area. There were over 800 exhibitors who specialized in building ceramic wall & floor tiles, slabs, stones, ceramic machinery, raw materials, mosaics, sanitary ware, baths, taps and fittings, home furnishing and so on, and there were more than 20,000 exhibits displayed during the fair.

According to the data analysis of the products from the participating brands, slabs occupy an important part in this exhibition, and thick bricks and large continuous pattern slabs are also relatively increased. At the same time, traditional marble tiles, full glazed tiles, rustic tiles, ceramic chips, terrazzos, etc. have decreased a lot, while new materials, ceramic accessories, slab furnitures, featured tiles and stones have increased.


        Exhibits Analysis

D.Visitors Overview

During the 4 days, 59147 visitors has attended the 35th CeramBath, up 1.1% over the last session. The visitors are mainly from over 290+ cities of 38 provinces, municipalities, autonomous regions and Hongkong, Macao and Taiwan regions. Registration service this year has been fully electronized, and all visitors are pre-registered through the online platform.

During Oct.10-25, Online CeramBath(Phase 3) has attracted over 1,080,000 PV with15+ liveshow activities and 480,000 Visits of Live Studio (120,000 in CeramBath Liveshow Festival + 360,000 in other fair avtivities’ liveshows).



From the business nature, distributors are still the largest group among visitors, accounting for 59.54%, an increase of 6.54% compared with the 34th session. Meanwhile, the proportion of smaller distributors has increased, while whole decoration&home decoration companies and designers occupy 24.59%. Trading companies covers 13.14%, and real estate is 2.7%. Through the comparative analysis of the past two sessions, whole decoration&home decoration companies is basically equal, which will become the main marketing channel for ceramics and sanitary ware enterprises to explore the market in the future.



    Business Nature of Visitors


From the area distribution of visitors, the top 10 provinces are Guangdong, Fujian, Zhejiang, Hunan, Shandong, Jiangxi, Guangxi, Henan, Jiangsu and Hebei. Compared with the 34th session, the number of visitors in Fujian, Hunan, Zhejiang and Hebei increased significantly, while those from Beijing and Jiangsu provinces decreased slightly.


    Analysis on Area Distribution of Buyers

From the area distribution of visitors, the top 15 cities are Foshan, Guangzhou, Shenzhen, Quanzhou, Dongguan, Beijing, Zhaoqing, Jiangmen, Zhongshan, Zibo, Shanghai, Fuzhou, Zhanjiang, Hangzhou and Changsha.

Summary: In the future, CeramBath will continue to shoulder the important task of leading the industrial development and guiding enterprises’ reforms, will strive to consolidate internal strength and innovate to forge ahead, will base on Foshan and serve the whole ceramic industry. With the help of the government, associations, enterprises and other forces under the great changes, we will empower the industry, enterprises, and purchasers for a higher and newer stage, and create a new future for the ceramic industry !


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