On 27 January, China Ceramics City's "Brand First Stores" launch event was successfully held under the theme of "New Arrivals 2.0", marking the launch of the first 21 stores of leading ceramic and bathroom brands. With the refined positioning as the "Brand First Stores for Ceramic and Bathroom Brands", China Ceramics City will continue to stimulate innovative thinking and lead the industry trends once again!

On this momentous day, over a hundred association leaders, industry elites and representatives from over 40 mainstream media gathered to witness the elevated chapter of China Ceramics City's New Arrivals 2.0.

#01  Guiding Aspiration: Encouraging industry upgrading through innovation.

Mr Gong Wei, Secretary General of the China Building Ceramics & Sanitary Association, delivered the opening speech. Reflecting on the challenges and changes facing the ceramics industry in 2023, he emphasised the importance of the spirit of innovation for China Ceramics City and the industry as a whole. Every decisive step taken by China Ceramics City in its transformation and innovation contributes to enhancing the brand image and competitiveness of the entire industry.

Mr Li De, President of China Council for the Promotion of International Trade Foshan (CCPIT Foshan), expressed high expectations for China Ceramics City. He shared insights into the foreign trade environment and export sector of China's building materials industry, and highlighted the value and significance of China Ceramics City as an "international station". He praised China Ceramics City not only as a representative of Foshan, but also as an important platform for the communication between China's ceramics and bathroom industry and the world.

#02  Strategic Vision: Aligning with the Times, Gathering Industry Innovation Forces.

In his speech, Mr Zhou Jun, Joint Chairman and President of Foshan China Ceramics City Group, reviewed the 22 years of resonance between China Ceramics City and the industry. He emphasised that with the significant changes in supply and demand structures, enterprise growth must shift from opportunity-driven to capability-driven. In the future, China Ceramics City will enhance operational capabilities through the three factors of space, goods and people to drive enterprise growth.

Mr Zhou pointed out that China remains the world's most economically dynamic country. He called on industry peers to work together hand in hand to make Chinese ceramics even greater and spread the influence of "Made in Foshan" around the world.

#03  Brand First Stores: China Ceramics City at the Origin and Beyond.

Mr Zhu Guangye, founder of Huan Sheng Brand Planning Company and creator of the "Origin and Beyond" positioning rule, provided a profound analysis of China Ceramics City's brand origin and beyond from a professional brand planning perspective. He emphasised that China Ceramics City, driven by innovation, supports the development and transformation of China's ceramics and bathroom industry.

Mr. Zhu believes that the first ceramic and bathroom brand stores will inspire innovation and redefine core positioning for brands within China Ceramics City. This initiative upholds the industry's mission of moving with the times.

#04  Continuation: Pioneering a New Era for First Stores of Ceramic and Bathroom Brands

During the event, Ms. Long Qingyu, General Manager of China Ceramics City, shared her insights on the definition, value, and construction of the 'Brand First Stores' value system. She also presented a phased plan for promoting the development of first stores.

The goal for Phase One, which is set for 2024, is to establish the first store mechanism and release 50 brand-first stores. In 2025, the focus will be on inspiring upgrades for the first store and applying them to the channel end while continuously improving. In 2026, the objective is to create a first-store effect within China Ceramics City and build a stage similar to the Oscars in the ceramic and bathroom industry. Efforts will be made to promote the sustained internalization and self-iteration upgrade of each brand's first store. This will showcase brand charm and achieve a virtuous development cycle leveraging the platform of China Ceramics City.

#05  Creating the Future Together: Launch Ceremony for the First Batch of First Stores

The Brand First Stores was officially launched at the 'Creating the Future Together.  Various brands, including American Standard & Franke, Roca, HEGII, SSWW, White Rabbit Ceramics, Romantic, Elizabeth, ICC, SHKL, Phomi, Aurea Stone, Florina, Seed, Qinchen, Zhizhou, Empolo, Trango, Sheerin, MCM, Nine Degree, Angtai showcased their products. This signals the initial formation of diverse first store formats.

#06  Theme Forum: Industry Trends and Opportunities Under the First Store

The launch ceremony was followed by a themed forum that discussed future industry trends and opportunities. The launch ceremony was followed by a themed forum that discussed future industry trends and opportunities. Designer and brand representatives shared their perspectives. The 'Brand first stores' is the first step for brands to open hundreds of stores. It is also the first place for new products, new models, and new services. The forum discussed how brands can innovate operations, support terminals and designers, and meet new consumer demands and trends. The panelists shared their insights and viewpoints, providing valuable thoughts and suggestions for the future development of China Ceramics City. The language used was accessible to a broad audience, and the sentences were kept short and straightforward. The text is free from grammatical errors, spelling mistakes, and punctuation errors. The content of the improved text is as close as possible to the source text, and no new aspects have been added.