On 27 January, China Ceramics City's "Brand First Stores" launch event was successfully held under the theme of "New Arrivals 2.0", marking the launch of the first 21 stores of leading ceramic and bathroom brands. With the refined positioning as the "Brand First Stores for Ceramic and Bathroom Brands", China Ceramics City will continue to stimulate innovative thinking and lead the industry trends once again!

The goal for Phase One, which is set for 2024, is to establish the first store mechanism and release 50 brand-first stores. In 2025, the focus will be on inspiring upgrades for the first store and applying them to the channel end while continuously improving. In 2026, the objective is to create a first-store effect within China Ceramics City and build a stage similar to the Oscars in the ceramic and bathroom industry. Efforts will be made to promote the sustained internalization and self-iteration upgrade of each brand's first store. This will showcase brand charm and achieve a virtuous development cycle leveraging the platform of China Ceramics City.

In 2024, CCC will firstly launch more than 20 brand first-stores, including American Standard & Franke, Roca, HEGII, SSWW, White Rabbit Ceramics, Romantic Ceramics, Elizabeth Ceramics, ICC Ceramics, SHKL Sanitaryware, Phomi, Aurea Stone, Florina Ceramics, Seed Art Ceramics, Qinchen Sanitaryware, Zhizhou Handmade Tile, Empolo Sanitaryware, Trango, Sheerin Stone, MCM, Nine Degree Slab, Angtai New Material, etc., with different themes like Urban High Life First Store, Joint First Store, Flagship First Store, Design Club First Store, etc. Based on principle of “First Initiative, First Show, First Launch”, the brand first-stores will meet the personalized and diversified consumer demands with innovation of model, service and design. With innovative and leading brands, CCC endeavors to promote industry upgrade and enhance the global competitiveness of China Ceramics & Bathroom products.

ICC Design Club First Store

Create an architectural concept space that creates a new emotional experience

SSWW Export International Standard Store

Quality SSWW, shared worldwide

Florina Brand Direct Sale First Store

SDCC Seed Artist Porcelain - China’s First Custom Concept Store

Zhizhou Handmade Tile·South China First Store

Committed to producing the best handmade tile in China!

American Standard & Franke Brand Joint First Store of Bathroom

Rebuild kitchen and bathroom space, create a better life.

White Rabbit International First Store of 3 Ceramics

Leading the new trend of one-stop material selection

SKHL International First Store

Selected first store of high quality, good looking and competitive price bathroom products for domestic and oversea market.

EMPOLO DESIGN AESTHETIC GALLERY

Provide a space full of design and functionality for designers and engineers.

Phomi Factory Direct Sale Flagship First Store

Fortune of China, beauty of the world.

MCM Headquarter Flagship First Store

Mateirals Create Miracles

HENGII Rapid Installation First Store

Whole-bathroom space solution provider.

Romantic Premium Select First Store

 The "Brand first stores" is the first step for brands to open hundreds of stores. It is also the first place for new products, new models, and new services. 

 In the future, China Ceramic City will continue to work together with all walks of life to promote the innovative development of the industry and contribute more wisdom and strength to the development of the global ceramic industry.