On the afternoon of April 18, the 31^st China International Ceramics & Bathroom Fair (short for “CeramBath, Foshan”) was solemnly held in Foshan International Conference & Exhibition Center! As celebration, China Ceramics City and China Ceramics Industrial Headquarters will also broadcast live online the grand event!

Presided by Xia Gaosheng, Vice President of China Building Ceramics & Sanitaryware Association, the ceremony has attracted hundreds of visitors, including delegates from national associations like China Building Ceramics & Sanitaryware Association, China Ceramic Industrial 

         Association, China Building Materials Circulation Association, Ministry of Commerce of the People’s Republic of China Department of Circulation Industry Development, China National Interior Decoration Association, China Hospitality Association and China Integrated Industry Alliance; representatives from nearly 20 ceramic and bathroom production areas, China Council for the Promotion of International Trade Foshan Committee.

Foshan Chamber of Commerce of Importers & Exporters, Foshan Investment Promotion Center and European American Chamber of Commerce & Industry; representatives from chamber of commerce of the international business associations in Cuba, Singapore, Indonesia and Malaysia as well as the press.

A biggest fall in ceramic export in a decade suggests a huge task for CeramBath, Foshan.

Fu Weijie, Executive Vice President of China Ceramic Industrial Association, has cited comprehensive figures to analyze the development of ceramics in recent years. She observed that 2017 witnessed the biggest decline in ceramic export in 10 years, with ceramic production falling to 10.146 billion square meters (1.16% decline) compared with the same period in 2016, and 821 million export volume and US$ 4.426 billion export value decreased by 23.6% and 20% respectively. The foreign and domestic market experienced weak consumption with severe overcapacity. Meanwhile, she also said that in 2018 and even a long time in the future, addressing overcapacity, reducing stock, deleverage, lowering costs, and bolstering weakness will be included in quality improvement actions in an all-round way, with the aim to keep in step with International advanced levels and carry forward the quality revolution of Chinese craftsmanship. The deep integration with Internet innovation results, advancement of technological promotion, efficiency improvement and organizational revolution will become the dominant factors and fusional capital for enterprises development in the future. The new marketing pattern, consumption pattern and channel pattern are strategies that need to be put more emphasis on by enterprises.

Pursuit of better lives contradicts with imbalance and insufficiency.

Leaders of Ministry of Commerce of the People’s Republic of China Department of Circulation Industry Development are invited to attend CeramBath, Foshan. Among whom, Zhang Xiang, Deputy Counsel of the ministry praised the contributions CeramBath has made in stimulating production and consumption, boosting innovation and expanding markets. He said that China’s economy is now in the transformation from rapid growth towards high quality and the society is struggling between people’s pursuit of better lives and imbalance and insufficiency. Ceramic and bathroom sectors involve with production, circulation and consumption and the quality and related services influences people’s lives directly. Ceramic and bathroom industry shoulder the task of improving quality and efficiency by adjustment and upgrading. In order to achieve a sound development, the industry should insist on “innovation, coordination, green, open, sharing”, adapt to the new normal of economy and advance the reform of quality, efficiency and driving force on the basic of domestic and foreign demands.

Focus on nurturing brand professional exhibitions that meet with world-class standards

Cao Hongbin, Deputy District Head & Standing Member of District Committee of People’s Government of Chancheng District, introduced the guests to the new policy of Foshan combined with local siuation, and affirmed the CeramBath the important role of displaying foshan industry, expanding the influence and driving the development of local industry. He expressed that CeramBath has celebrated its firm industrial foundation and abundant experiences of holding exhibition for years. As an international exhibition, it not only promotes the development of Foshan and China exhibition industry, but also stimulates commercial development of the city. In the last year, Foshan Municipal Government carried out Suggestion of Implementation About Prompting the Innovation Development of Foshan Exhibition Industry. By 2020, the annual exhibition area of Foshan will reach 1 million square meters. In order to enhance the impact of brand exhibition, Foshan will continue to focus on the cultivation of professional brand exhibitions that enjoy high recognition and strong influence among superior industries. The next few years will be the best opportunity for Foshan exhibition industry to flourish. It’s  hoped that CeramBath will continue to work towards the goal of world-class exhibition with professional experience, international vision and global layout. Chancheng District Government will provide CeramBath with support and care as usual.

        Create value to achieve industrial development and lead the way to build international stage

Zhou Jun, Executive Director and President of Foshan China Ceramics City Group Co., Ltd reports the basic situation of the 31st session. This session, the organizing committee has made great effort in internationalization, attracting mainstream brands, setting up featured booths & events, and organizing overseas buyers

More than 20 international exhibitors like Marazzi(Italy) and Gardenia (Italy), as well as about 730 domestic major exhibitors like Marco Polo, Dongpeng and Nabel have chosen CeramBath as a platform to show their products to the world. Besides, we have set Mosaic Handmade Tile Zone, Bathroom Accessories Zone, Bathroom Brand Zone, Soft Decoration Zone and TCT Tile Adhesive Zone. In order to enhance international visibility of CeramBath and attract more overseas buyers, we carried out promotions in nearly 20 prestige exhibitions in the globe, including CERSAIE and CEVISAMA, and cooperate with over 40 foreign media & promotional platforms. By April 10th, the number of oversea purchasers registering online has accumulated to 110,000. The 31st CeramBath will organize featured activities such as Distributor Conference, Capital Forum, International Trade Mission and Designer Summit to extend dimensions of the fair.

        Moreover, Mr. Zhou said that although there are 3 venues (China Ceramics City, China Ceramics Industry Headquarters and Foshan International Conference & Exhibition Center), the extended value of them has radiated far from all markets from Shiwan to Nanzhuang , and covered a lots of independent showrooms as wide as 2 million square meters as total, feeding nearly 2,000 ceramic brands. Looking through all those 31 sessions, we have always been consistent with world-class exhibition and made it our mission to create value, lead the industry and establish international platform to power the progress on ceramics industry.