In the first half of 2023, several major exhibitions took turns to showcase their presence, and ceramic enterprises were particularly excited, unveiling various new technologies, products, and techniques. Reviewing the new products launched by major brands and the displayed products at exhibitions, we can foresee several major trends in ceramic tiles for the second half of the year.

01 Natural Elements

Looking back at the various exhibitions in the first half of the year, it's not difficult to see that more and more brands are emphasizing natural biomimicry and highlighting nature. Many new ceramic tile products draw inspiration from natural elements such as green plants, flowers, and agate. Through multiple layers of craftsmanship, detailed textures of plants, flowers, and stone can be realistically presented on the surface of ceramic tiles.

02 Solid Color Tiles Still Popular

Despite having been popular throughout the previous year, solid color tiles remained a focal point for various brands at this year's exhibitions in the first half. Compared to the past, solid color tiles this year have lower saturation, warmer colors, and a more youthful appearance.

03 Tactile Products

Consumers' demands for the surface texture and tactile feel of ceramic tiles are increasing. Ceramic tiles with a smooth and comfortable touch, such as skin glaze, are highly sought after in the market. Many brands have successively launched skin glaze products in the first half of the year. Velvet is the featured craftsmanship product promoted by ceramic tile brands this year. As an upgraded technique of soft light and skin-like tiles, this technique minimizes water ripples on the ceramic tile's surface, achieves a higher balance of glaze, and solves the issues of pinholes and protrusions on the glaze, resulting in a warm and smooth tactile experience.

04 Square Specifications

In recent years, large-format slabs and tiles have become increasingly popular, representing the upgrading of traditional ceramic tiles, while square-format products have gradually disappeared from the market. Abroad, many brands are producing and promoting 1200×1200mm tiles. In China, due to production conditions and economic constraints, it has not been widely promoted and applied. 

The 1200x1200mm medium-sized format satisfies both differentiated and functional needs, while also aligning with the public's pursuit of "round heaven and square earth." With a 1:1 proportion, the square shape of the 1200x1200mm format offers greater spatial expansiveness. Its applications are more diverse, whether in large or small spaces, for wall or floor installations, indoor or outdoor settings. With an equal 1:1 tile format, fewer tiles are required, significantly reducing tile joints.

05 Stone Pattern Upgrade

Stone-patterned products have always been favored by consumers. Although solid color tiles have been popular this year, the significance of stone-patterned products cannot be underestimated. Various types of light luxury interior design styles that have become increasingly popular often rely on stone-patterned products. As a result, stone-patterned products have once again attracted market attention.