Source: Kitchen and Bathroom Information

The 2023 Home Improvement Trends Report has been released, highlighting six emerging trends in home decoration: Emotion, Aesthetics, Health, Intelligence, Low Carbon, and Elderly-Friendly. This report is based on data from JD.com and reveals significant growth in various categories.

1. Customized Design: JD.com observed an impressive 112% growth in customized kitchen cabinets with a focus on design. Additionally, there was a remarkable 131% increase in expandable storage baskets.

2. Stylish Kitchen Trends: Sinks designed in stair-step patterns experienced an impressive 85% increase in transactions, while there was a substantial 79% growth in kitchen utensil storage.

Lankee Kitchen Sink

3. Personal Retreats: Despite limited living spaces, young homeowners are creating personal sanctuaries. Transactions for skincare showers increased by 118%, and deep-soaking bathtubs grew by 85%, offering a soothing home experience.

Wolkesiben Bathtub

4. Enhancing Ambiance: Homeowners are investing in improving the atmosphere of their homes. JD.com reported over 60% growth in refreshed services, a 160% growth in ambient lighting, and a 150% increase in main light fixture designs.

5. Modern Aesthetics: More than 90% of respondents expressed a preference for "Chinese-style retro" decor. JD.com's domestic building materials brands saw a 50% increase in transactions.

6. Warm Neutrals: Creamy shades have gained popularity as warmer alternatives to pure white, especially in flooring and bathroom tiles.

7. Wellness Focus: Interest in low-formaldehyde flooring surged by over 60%. Antibacterial products, such as "sterilizing bath fans" saw a 120% increase in search volume and 100% year-on-year growth in transactions.

8. Smart Living: Over the past year, JD.com experienced triple-digit growth in categories like 3D facial recognition, large-screen smart locks, intelligent toilets, smart faucets, smart bathroom cabinets, smart showers, and more.

SSWW Smart Toilet

9. Eco-Friendly Choices: With over 70% of users emphasizing the importance of environmentally friendly home products, JD.com recorded a 112% year-on-year growth in solar and LED lighting and an 85% increase in transactions for water-efficient toilets.

10. DIY Home Improvement: DIY tool sales increased by over 80%, reflecting a growing interest in personal home upgrades. Wall-hung toilets, lighting strips, kickboard lights, and track outlets also witnessed substantial growth.

NTH Wall-hung Toilet

11. Aging-in-Place Solutions: 92.2% of respondents are interested in elderly-friendly products due to elderly family members, while 78.27% are proactively planning for their own senior years. JD.com saw an 80% growth in searches and a 50% growth in transactions for elderly-friendly toilets, safety handrails, and seated showers.

12. Comfortable Environment: There's a heightened awareness of living environments among seniors, with JD.com recording a 65% increase in transactions for insulated doors and windows and a 50% growth in transactions for soundproof doors and windows.

This report reflects a growing emphasis on well-being, style, and sustainable living in the home improvement market. With an array of choices and innovations, homeowners are creating spaces that are both aesthetically pleasing and functional.