Source: GZ_DesignWeek

Showroom Location: 5F, China Ceramics City

JNJ Mosaic, a subsidiary of Guangdong Weiqi Corporation, is a mosaic brand catering to the international personalized customization market. Established since 2001, it has consistently championed the original value of its creations. By fusing elements of culture, art, craftsmanship, nature, life, and aesthetics into the most elemental mosaic symbols, the brand offers fresh interpretations through various material expressions, pushing the boundaries of visual space to create, transcend, and reshape.

01 Mosaic: Harmonizing with Home

Mosaic art, as the intricate embedding of small materials onto surfaces to create patterns or images, has a deep historical significance. Originating around 3500-3200 BCE in the Uruk culture, mosaic, using cone-shaped colored stones set into mud walls, formed stunning geometric patterns.

However, with advancements in techniques, mosaic has continuously evolved. In this context, JNJ Mosaic emerged under Guangdong Weiqi in 2001. Over the past two decades, it has consistently upheld the original value of its creations, merging mosaic symbols with humanity, art, craftsmanship, nature, life, and aesthetics.

Original designs for different living spaces and interactive scenarios constitute JNJ Mosaic's core philosophy. This enriches users' experiences with colors and warmth.

For instance, this year's combination of mosaic inlays and decorative concrete micro-cement materials allows users to appreciate the artistic texture of micro-cement and the mechanism of inlay forms. It's a seamless integration, enhancing spatial warmth, color, and the enjoyment of an artistic ambiance.

Moreover, JNJ Mosaic's "originality" extends beyond pattern design to the use of original materials. By offering three-dimensional solutions through materials with varying colors and textures, the brand aids designers in achieving integrated solutions from design to construction.

JNJ Mosaic is powered by its parent company Weiqi, which boasts over 30 years of experience in product design and development. With diverse production lines, the brand's rich product portfolio stands as its core strength.

02 From "Styled" to "Style-Free"

JNJ Mosaic observes that China's design styles have undergone significant changes in recent years. The focus has shifted from monochromatic tones to personalized expressions, which aligns with the brand's commitment to originality.

The younger generation, driven by individual aesthetics, blends various styles instead of adhering to a single one. This shift has given them a significant say in home decoration.

Future home design isn't unified; rather, it's about breaking free from specific styles. Mosaic's ability to blend multiple materials, techniques, and handcrafts makes it well-suited for this era. Mosaic, a material capable of multidimensional applications, will find increasing use in diverse designs, capturing different users' personalities.

03 Mosaic's Journey into Everyday Homes

As consumers become more involved in interior decoration, JNJ Mosaic aims to engage with them and move closer to the end-users. This requires exploring promotion channels beyond designer networks.

The company can introduce online traffic to offline service providers, empowering the latter. Offline service providers should not be mere salespeople; they need to collaborate with designers and provide assistance, forming deep cooperative partnerships.

Though mosaic has been around for ages, it's considered niche, even "luxury exclusive." JNJ Mosaic aims to break these perceptions, requiring continuous efforts in research, design, and brand building. It seeks to resonate with consumers by showcasing its capabilities and leveraging its strong market presence.